MY ROLE: LEAD UX DESIGNER

CHALLENGE

Create a vehicle to promote and highlight artists and athletes who collaborate with adidas

INSIGHTS

A competitor analysis user test of North Face, Jordan, & Red bull was conducted prior to the kickoff of this project. The goal was to understand what attracts and stands out to a user when viewing an athlete's profile.

Users expect the following on an athlete's profile:

  • Quick Bio: Their sport, competition, and achievements 
  • Personal Story: What they do, how they do it, tips on their sport 
  • Brand Connection: What products they use, how these products help them with their sport
  • Photos: HQ photos of athletes performing their sports in their environment and wearing the brand clothes 
  • Videos: Short videos of athletes telling their story 
  • Social: Latest social media activity

PROCESS

STEP 1: SKETCHES & WHITE BOARDING SESSION

STEP 2: WIREFRAMES + CLICK THROUGH PROTOTYPING

AthleModuleMOB.gif

SOLUTION

A responsive, cross-device solution displaying ‘hockey card’ esq profile pictures that open into athletes' or artists' stories. Telling the athletes' stories with content blocks that can be configured easily across multiple markets. 

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