PRODUCT LAUNCH CALENDAR

MY ROLE: LEAD UX DESIGNER & RESEARCHER

CHALLENGE

Create a boutique experience to feature upcoming, launched, and sold out limited edition products
Create an experience that motivates, excites, and allows adidas sneaker collectors to be on their toes waiting for the next drop
Present content at the right moment to keep adidas customers engaged
Deliver exclusive content and experiences to a build a sense of community

PROCESS

STEP 1: 2 DAY WORKSHOP

Lead a 2 day white boarding workshop with 2 UI designers. By the end of day 2, all of the walls were covered with black & white sketch wireframes. Also, brightly colored design concepts were projected on the screen.

STEP 2: USER FLOWS

STEP 3: INSIGHTS

Conducted a user test based on the fist draft of the desktop product launch calendar (shown above)

Main Objectives: Find out if participants understand the features and functionality of the adidas launch calendar. Moreover, up against nike, how does the adidas calendar compare?

5 Key Findings:

1. Shoe Release Calendar: Participants easily recognized the page as a "shoe release calendar."
2. Released vs. Upcoming Products: The different products and release dates on the launch calendar were generally clear, but participants were mixed on whether they were seeing "released" or "upcoming" shoes.
3. adidas vs. Nike 1: Participants preferred the aesthetics of the adidas launch calendar’s “modern” and “compact” design noting colors, photos, layout, and hover animations as appealing compared to Nike's launch calendar.
4. adidas vs. Nike 2: However, the inclusion of color options and price on Nike’s calendar was appreciated and missed on adidas.
5. Find-ability: Most participants expected to easily access the release calendar from the homepage through the main navigation.